Wholesale Brand Review
You know what makes your brand special. Let’s help buyers see it.
You have put thought into your products and the business behind them. When a retailer discovers your brand, you want that care to come through.
We take a fresh look at your website and wholesale materials, considering what they communicate to someone meeting your business for the first time. We will show you what deserves to stand out and where a little more clarity could make ordering easier.
You will receive a personal written review with clear priorities, followed by a conversation to talk through the recommendations.
What we review
- 01
Your website
How clearly it introduces your brand and helps a retailer find the information they need.
- 02
Your wholesale page
How it explains your terms and gives a retailer a clear way to order.
- 03
Your line sheet
Whether product details and pricing are easy to find and use.
- 04
Your lookbook
How it presents the collection and helps a retailer understand its place in their shop.
- 05
Your product photographs
How clearly they show the products, including details a retailer needs to assess them.
- 06
Your buyer introduction email
How you introduce the brand to a prospective retailer and invite a response.
What you receive
A thoughtful look at what you have built.
We will point out the strengths worth keeping and explain the changes we recommend, with examples from your own materials. You will know where we would begin and why.
Then we will talk it through together. Bring your questions, including the things you have been wondering about but haven’t quite known whom to ask.
01 · Correct the brand name on the product labelsThe jars in the product photographs carry labels that read Willow & Fern. A buyer comparing the photographs with the name on the page may wonder whether she is looking at one brand or two, and the same photographs appear on every piece.
What comes next
A clearer sense of what comes next.
You may leave with a few changes you are ready to make yourself. You may decide you would like help bringing them to life. Either way, the review gives you recommendations you can use.
If you would like us to take on the next project, we will agree on the work and its price together.
Booking details
What to send, and what the review includes.
What to send
- One brand, and its website address.
- Your home page, your wholesale page if you have one, and one product page that represents the range. If you sell wholesale through Faire, your Faire shop page counts as your wholesale page.
- Your current line sheet, up to 6 pages.
- Your current lookbook, up to 24 pages.
- Up to ten product photographs that represent the collection.
- One buyer introduction email, as you would send it to a shop you have not worked with.
You do not need every item. If something is missing, we will tell you whether it matters for the buyers you want to reach, and what we would recommend.
What the review includes
- A written review of the materials above, usually about three pages, delivered within seven business days of receiving your completed questionnaire and materials.
- Up to five priorities, in the order we would tackle them.
- One 30 minute conversation to talk through the findings and your questions.
- If we have made an error in the review, we will correct it.
What is separate
- Rewriting, redesign and website changes are separate projects, quoted before they begin.
- A review of new or revised materials, including a second look after you have made changes, is a new review.
- If you send more than the review covers, we will explain the additional work and agree it with you before charging more.
Wholesale Brand Review
Let’s take a look together.
If you have been wondering whether your website and sales materials are doing your products justice, this is a place to begin.
$295
Delivered within seven business days of receiving your completed questionnaire and materials.